When booking a hotel, you may come across Cambria hotels and wonder if they are part of the Hilton portfolio of brands. With many big name hotel chains owning multiple brands, it can get confusing. Let’s take a look at how Cambria and Hilton are connected.

If you’re short on time, here’s a quick answer: No, Cambria hotels are not currently part of the Hilton hotel brand.

The Origins of Cambria Hotels

Cambria Hotels, although not part of the Hilton brand, is a notable player in the hospitality industry. It was launched by Choice Hotels, one of the largest hotel franchisors in the world, known for its diverse portfolio of hotel brands.

Launched by Choice Hotels

Cambria Hotels was introduced to the market by Choice Hotels in 2005. The decision to create a new brand came as a response to the growing demand for upscale and modern accommodations that catered to the needs of both business and leisure travelers.

Choice Hotels, with its extensive experience in the industry, saw an opportunity to fill a gap in the market by offering a distinct and stylish hotel experience. The company aimed to provide guests with a comfortable and contemporary environment, combined with personalized service and modern amenities.

Positioned as an upscale brand

Cambria Hotels was positioned as an upscale brand, targeting travelers who seek a more refined and sophisticated stay. The hotels are designed to provide a blend of comfort and luxury, with spacious rooms, state-of-the-art technology, and stylish amenities.

With a focus on creating a memorable guest experience, Cambria Hotels offers a range of services such as on-site dining options, fitness centers, and business facilities. The brand also emphasizes sustainability, incorporating eco-friendly practices into its operations.

First locations opened in 2007

The first Cambria Hotels opened their doors to guests in 2007, marking the beginning of an expansion that has continued to this day. Since then, the brand has grown steadily, establishing a presence in key cities and popular destinations across the United States.

Today, Cambria Hotels boasts a portfolio of over 60 properties, each showcasing the brand’s commitment to providing a memorable and upscale experience. The hotels are strategically located to cater to both business and leisure travelers, offering convenient access to major attractions, corporate hubs, and transportation hubs.

With its distinctive style and reputation for excellence, Cambria Hotels has carved a niche in the hospitality industry, attracting discerning travelers who appreciate a balance of comfort, convenience, and sophistication.

Acquisition by RLJ Lodging Trust

In 2018, RLJ Lodging Trust completed the acquisition of Cambria Hotel, making it a part of their portfolio. RLJ Lodging Trust is a leading real estate investment trust that specializes in owning premium-branded, focused-service and compact full-service hotels.

With the addition of Cambria Hotel, RLJ Lodging Trust expanded its presence in the hospitality industry and further solidified its position as a key player in the market.

Sale completed in 2018

The acquisition of Cambria Hotel by RLJ Lodging Trust was finalized in 2018. This strategic move allowed RLJ Lodging Trust to strengthen its brand portfolio and diversify its offerings to cater to a wider range of travelers.

With the acquisition, Cambria Hotel gained access to RLJ Lodging Trust’s extensive resources and expertise, enabling it to enhance its services and amenities to better serve its guests.

Reasons for the acquisition

The acquisition of Cambria Hotel by RLJ Lodging Trust was driven by several factors. Firstly, Cambria Hotel’s reputation for providing upscale accommodations and exceptional guest experiences made it an attractive addition to RLJ Lodging Trust’s brand portfolio.

Secondly, RLJ Lodging Trust recognized the potential for growth in the focused-service and compact full-service hotel segment, and acquiring Cambria Hotel allowed them to tap into this market and capitalize on its growth opportunities.

Furthermore, the acquisition aligned with RLJ Lodging Trust’s long-term strategy of expanding its presence in key markets and diversifying its offerings to meet the evolving needs of travelers. By adding Cambria Hotel to their portfolio, RLJ Lodging Trust was able to strengthen its position in the industry and position itself for continued success.

Brand growth plans

Following the acquisition, RLJ Lodging Trust has outlined ambitious growth plans for the Cambria Hotel brand. They aim to expand the brand’s footprint in strategic locations across the country, targeting both major urban centers and secondary markets with high growth potential.

This expansion will allow Cambria Hotel to reach a wider audience and attract both business and leisure travelers.

RLJ Lodging Trust also plans to invest in enhancing the guest experience at Cambria Hotel properties. This includes upgrading and renovating existing hotels, as well as incorporating innovative technologies and amenities to stay ahead of evolving customer preferences.

By continuously improving their offerings, Cambria Hotel aims to provide an exceptional stay experience that sets them apart in the competitive hospitality industry.

Cambria’s Relationship with Hilton

Many travelers wonder if Cambria Hotel is part of the Hilton brand. The answer is yes, but with a twist. Cambria Hotels is not a standalone brand within the Hilton portfolio, but rather, it is part of Hilton’s Tapestry Collection.

This collection is a unique group of upscale, independent hotels that offer guests a distinct experience while still benefiting from Hilton’s global reach and resources.

Part of Hilton’s Tapestry Collection

The Tapestry Collection by Hilton is a carefully curated ensemble of boutique hotels that celebrate the individuality and authenticity of each property. As part of this collection, Cambria Hotels maintains its own distinctive identity while benefiting from the support and recognition of being associated with a renowned hospitality company like Hilton.

Being part of the Tapestry Collection means that Cambria Hotels have access to Hilton’s distribution channels, reservation systems, and loyalty program, while still maintaining their unique design, amenities, and guest experience.

This allows travelers to enjoy the familiarity and benefits of the Hilton brand while experiencing the charm and character of a boutique hotel.

Allows earning/redemption of Hilton points

One of the key advantages of Cambria Hotels being part of Hilton’s Tapestry Collection is that guests can earn and redeem Hilton Honors points during their stay. Hilton Honors is a highly regarded loyalty program that offers a range of benefits, including earning points for future stays, exclusive member discounts, and access to unique experiences.

When guests stay at a Cambria Hotel, they can earn Hilton Honors points, which can then be redeemed for free nights, upgrades, and other rewards at various Hilton properties worldwide. This allows travelers to accumulate points across different brands within the Hilton portfolio and enjoy the flexibility of choosing where to use their rewards.

Joint marketing initiatives

Cambria Hotels and Hilton collaborate on joint marketing initiatives to promote the Tapestry Collection and highlight the unique offerings of each property. This includes joint advertising campaigns, social media promotions, and partnerships with travel influencers and bloggers.

By leveraging Hilton’s extensive marketing resources and reach, Cambria Hotels can increase brand awareness and attract a wider audience of travelers who appreciate the combination of boutique hotel experiences and the benefits of a globally recognized hospitality brand.

Differences Between Cambria and Hilton

Independent vs. chain ownership

One of the main differences between Cambria and Hilton is their ownership structure. Cambria Hotels is an independent brand, owned by Choice Hotels International. Choice Hotels is one of the largest hotel franchisors in the world, with a portfolio of brands that includes Comfort Inn, Quality Inn, and Clarion Hotels.

On the other hand, Hilton is a global hospitality company that owns and operates numerous hotel brands, including Hilton Hotels & Resorts, DoubleTree, and Hampton Inn.

While Cambria Hotels benefits from being part of a larger hotel franchisor like Choice Hotels, it operates as a distinct brand with its own unique identity and offerings. This allows Cambria to focus on providing a specific experience to its guests, while also benefiting from the support and resources of a larger hospitality company.

Size of brand portfolio

Hilton has a much larger brand portfolio compared to Cambria. Hilton offers a wide range of hotel brands that cater to different segments of the market, from luxury to economy. This extensive portfolio allows Hilton to reach a broader customer base and offer a variety of options to travelers with different preferences and budgets.

On the other hand, Cambria Hotels has a more focused brand portfolio, with fewer properties compared to Hilton. This allows Cambria to concentrate on maintaining the quality and consistency of its hotels, ensuring that guests have a memorable and enjoyable stay.

Hotel styles and amenities

When it comes to hotel styles and amenities, both Cambria and Hilton offer unique offerings to cater to their target audience. Cambria Hotels are known for their modern and upscale design, with spacious rooms and contemporary decor.

They often feature amenities such as on-site restaurants, fitness centers, and business facilities to meet the needs of both leisure and business travelers.

Hilton, on the other hand, offers a diverse range of hotel styles and amenities across its various brands. From luxury resorts and full-service hotels to limited-service properties, Hilton aims to provide options that suit different travel preferences and budgets.

Hilton properties often include amenities like swimming pools, spas, and extensive meeting and event spaces.

It’s important to note that while Cambria Hotels and Hilton are different brands with distinct offerings, they both strive to provide high-quality accommodations and exceptional guest experiences. Whether you choose Cambria or Hilton, you can expect a comfortable and enjoyable stay.

Future Outlook for Cambria Hotels

Cambria Hotels, a prominent hotel brand, has been making waves in the hospitality industry with its upscale accommodations and modern amenities. As travelers seek unique and personalized experiences, Cambria Hotels has positioned itself as a top choice for discerning guests.

With its strong reputation and loyal customer base, many are curious about the brand’s future outlook.

Expansion plans

Cambria Hotels has ambitious plans for expansion in the coming years. The brand aims to open new locations in key destinations across the globe, catering to both business and leisure travelers. With its focus on providing a sophisticated yet relaxed atmosphere, Cambria Hotels is well-positioned to attract a wide range of guests.

By offering stylish rooms, state-of-the-art facilities, and exceptional service, the brand is poised to become a leader in the hospitality industry.

According to a recent report by HospitalityNet, Cambria Hotels has set a goal of opening 50 new hotels by 2025. This ambitious expansion plan demonstrates the brand’s commitment to growth and its confidence in the market demand for its unique offerings.

Enhanced partnership opportunities

Cambria Hotels is actively seeking partnerships with other industry leaders to enhance its offerings and provide an even better experience for its guests. By collaborating with renowned brands and organizations, Cambria Hotels aims to create unique guest experiences that go beyond traditional hotel stays.

In a recent interview with Travel Weekly, a Cambria Hotels executive emphasized the brand’s commitment to partnering with local businesses, artists, and influencers to create a vibrant and authentic experience for guests.

These partnerships will allow Cambria Hotels to offer exclusive amenities and activities that showcase the unique culture and attractions of each destination.

Acquisition speculation

Given Cambria Hotels’ success and reputation, there has been speculation about potential acquisitions or partnerships with other hospitality brands. While nothing has been confirmed, industry experts believe that Cambria Hotels could be an attractive investment for larger hotel chains looking to expand their portfolio.

According to an article on Hotel News Resource, Cambria Hotels’ strong performance and unique positioning in the market make it an appealing prospect for potential investors. However, it is important to note that any discussions of acquisitions or partnerships are purely speculative at this point.

Conclusion

While Cambria hotels are not currently owned by Hilton, the brand has built a strategic partnership that connects them with Hilton’s global network. However, Cambria continues to operate independently under RLJ Lodging Trust ownership.

This relationship gives guests some Hilton benefits when staying at Cambria hotels.